The 3 guarantees that Sundays currently makes about all of our ingredients is that they're human-grade, all-natural, and not sourced from China. Many of our ingredients exceed these standards and are Organic, non-GMO, pasture-raised and local, but not all. All of our meats products are from the USA, many are local to within 100 miles of our kitchen.
Traditional dog foods use "Feed grade" ingredients that are held to lower standards of safety and quality.
We and our customers treat our dogs like family member and, believe us, you wouldn't feed anyone else in your family "feed-grade" meats :)
While our first priority was to great the world's best dog food, we're currently looking to improve further, and are investigating even higher quality and more sustainable animal proteins.